Many small businesses struggle to get noticed online. They may have a great product or service, but without the right visibility, potential customers simply don’t find them. This is where SEO (Search Engine Optimization) comes in — and in this case, it made all the difference.
In this blog, we’ll walk you through how we helped a local business triple its revenue using SEO strategies — step by step.
The Problem: No Online Visibility
Our client was a small local business offering home cleaning services. Their website looked fine, but:
- It wasn’t ranking on Google.
- Traffic was very low.
- Most of their new customers came only through word of mouth.
- Competitors with similar services were getting more bookings.
They needed more online leads, and SEO was the key.
The Goal: Get More Local Leads & Bookings
We set a clear goal:
- Increase visibility on Google
- Bring in more traffic
- Convert that traffic into bookings
We aimed to help them appear on the first page of search results when people searched for cleaning services in their area.
The Strategy: Step-by-Step SEO Plan
Here’s exactly what we did:
1. Website Audit
We started by checking everything on their site:
- Broken links
- Slow loading speed
- Missing keywords
- Weak content
- No local optimization
This gave us a full list of issues to fix.
2. Keyword Research
We found the most searched terms people use when looking for cleaning services in their city—such as:
- “best home cleaning in [city name]”
- “affordable house cleaning near me”
- “maid service in [area]”
These keywords helped us know what their potential customers were actually typing into Google.
3. On-Page SEO Improvements
We optimized the website by:
- Adding the right keywords to page titles, headings, and meta descriptions
- Creating dedicated service pages (e.g., kitchen cleaning, deep cleaning, etc.)
- Improving image sizes and adding alt tags
- Updating internal links to keep users on the site longer
4. Google Business Profile Optimization
For local SEO, we improved their Google Business Profile by:
- Adding accurate location, hours, and services
- Uploading high-quality photos
- Encouraging satisfied customers to leave reviews
- Posting weekly updates and offers
This helped them show up in the local map pack (the top 3 results with a map) on Google.
5. Blog & Content Marketing
We created helpful blog posts like:
- “5 Tips to Keep Your Home Clean During Rainy Season”
- “Why Regular Deep Cleaning Matters for Health”
These posts ranked for long-tail keywords and brought in steady organic traffic.
6. Backlink Building
We reached out to local blogs, directories, and news sites to get high-quality backlinks. This boosted their domain authority and pushed their pages higher in search results.
The Results: 3X Revenue Growth in 6 Months
After 6 months of consistent SEO work, here’s what happened:
- Organic traffic increased by 250%
- Monthly bookings tripled
- Revenue grew by 3X
- They began ranking in the top 3 results for multiple local search terms
- Their Google Business Profile got more reviews, calls, and direction requests
Key Takeaways
If you’re a local business, SEO can change the game. Here’s what worked for this business:
- Local keyword targeting
- Optimizing for Google Maps and local search
- Quality content that solves customer problems
- Consistent effort and patience
Final Thoughts
SEO is not a magic trick—it’s a smart, long-term strategy. When done right, it brings real, measurable results.
If you’re a local business looking to grow online, a well-planned SEO strategy can help you reach more customers, boost credibility, and increase revenue — just like it did for this business.
Want similar results for your business? Let’s talk.
